The $75B Wedding Travel Economy
Wedding related travel, including honeymoons, is now an estimated $75 billion piece of the travel industry. Brennen sits down with Sara Margulis, co-founder and CEO of Honeyfund, to talk about how wedding spend is moving away from the big day and into travel: micro weddings are up, destination weddings are up, and couples are funding honeymoons and even babymoons instead of registering for household goods.
Sara also breaks down how Honeyfund built a fee-free model into a genuine growth engine, why paid acquisition still matters even with a built-in viral loop, since every year brings a brand new set of couples, and how Honeyfund is already showing up in ChatGPT and Google AI Overview before couples run a traditional search.
