AI and Destination Marketing
In this insightful episode of the Travel Marketing Podcast, hosted by Propellic, we sit down with Janette Roush, the Executive Vice President of Marketing and Digital at New York City Tourism and Conventions. Janette, a leader in the Destination Marketing Organization (DMO) space, shares her innovative approaches to integrating AI into her team's marketing strategies. We discuss the future of destination marketing, the importance of storytelling, and the challenges of measuring the impact of marketing efforts in a city as dynamic as New York. Janette also delves into the evolving role of AI in creative processes and leadership, providing valuable insights for marketers
